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Kommunikation als Erfolgsfaktor im Innovationsmanagement
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Editor(s):
Ansgar Zerfaß
,
Kathrin M. Möslein
Publication date
(Print):
2009
Publisher:
Gabler
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HTWK Leipzig / OA-HVerlag
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ISBN (Print):
978-3-8349-1659-4
ISBN (Electronic):
978-3-8349-8242-1
Publication date (Print):
2009
DOI:
10.1007/978-3-8349-8242-1
SO-VID:
7789cede-7813-424b-b246-ed43c1df792e
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Book chapters
pp. 3
Innovation als Treiber des Unternehmenserfolgs
pp. 23
Kommunikation als konstitutives Element im Innovationsmanagement
pp. 57
Kommunikation und Innovation in deutschen Unternehmen
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