Journal of Fair Trade
Journal of the Fair Trade Society, supported by the Pluto Educational Trust
Action ≈ Practice ≈ Theory ≈ Justice
Volume 5 • Issue 2 • October 2024
Cover design by Melanie Patrick
Typesetting by Westchester Publishing Services UK
ISSN 2513-9525 (print)
ISSN 2513-9533 (online)
All rights reserved. No portion of this publication may be reproduced, stored, or transmitted in any form whatsoever without the express permission of the publisher.
Journal of Fair Trade
Journal of the Fair Trade Society, supported by the Pluto Educational Trust
Action • Practice • Theory • Justice
EDITOR-IN-CHIEF
Pauline Tiffen
JOURNAL MANAGER
Emma Anderson
FAIR TRADE SOCIETY CO-ORDINATOR
Ellie Sugg
EDITORIAL BOARD
Indro Dasgupta (Southern Methodist University/World Fair Trade Organization, Craft Resource Center, India)
Robert Doherty (University of York)
Michael Goodman (University of Reading)
Daniel Jaffee (Portland State University)
Dr Shireen Musa (Department of International Trade & Marketing (ITM) FIT – State University of New York)
Patrick Van Zwanenberg (STEPS America Latina/CENIT, Universidad Nacional de San Martin)
ADVISORY BOARD
Matthew Anderson (The University of Portsmouth)
Dana Geffner (Fair World Project)
Laura Raynolds (Center for Fair & Alternative Trade, Colorado State University)
Erinch Sahan (Doughnut Economics Action Lab (DEAL))
Hans Theyer (Sustainability Consultant)
Diederik van Iwaarden (Utrecht University)
AIMS AND SCOPE
The Journal of Fair Trade (JoFT) aims to be a source of leading, multidisciplinary research on Fair Trade, encompassing a full range of topics, interests and voices in new works, ideas and lively debate about the challenges and future of Fair Trade. The concept of Fair Trade for this Journal includes all efforts to ensure that trade is fair for all, with a holistic concept of need and the challenges we face. The work we publish will include that of academics and mentored producers, business leaders and activists. Our emphasis will be on documenting and analysing experiences under a rubric of:
Action ≈ Practice ≈ Theory ≈ Justice.
The Fair Trade Society is a membership organisation set up to support the Journal of Fair Trade. Its growing membership is made up of people who care and who wish to reclaim and reboot the ideals of a distinguished, global social movement.
ABOUT THE PLUTO EDUCATIONAL TRUST
The Pluto Educational Trust (PET) is a UK-registered charity whose aim is the advancement of education. PET aims to contribute to the publication and dissemination of new thinking that can help address poverty, unmet social need and human rights. PET recognises that there is often a gap between social activism, practice and theory that influences society and leads to social change. PET therefore aims to provide new avenues for activists, practitioners and scholars from around the world to focus their efforts in the social sciences within a sympathetic framework.
Contents
Essays
Faith communities and Fair Trade Towns in the UK: Raising awareness of sustainable development 119
Mark Dawson
State of the art: The impact of sustainability standards 127
Allison Loconto
The Sustainable Cocoa Debate: Key controversies 141
Mantiaba Coulibaly-Ballet and Allison Loconto
Small business perceptions of barriers to adopting the Fair Trade business model in the USA: Let's give them the magic wand! 156
Ali Kara, Zoia Pavlovskaia and Daniela Martin
The Fairtrade academic collaboration model: Putting in place the building blocks of collaboration between Fairtrade and academics 176
Elisabeth Schneider, Arisbe Mendoza and Jesse Hastings