Explaining Television Stations&apos; Preferences for Imported Drama Programs

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Prometheus

Volume 16, Issue 1

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Abstract: found
Article: found

Is Open Access

Explaining Television Stations' Preferences for Imported Drama Programs

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research-article

Author(s): Franco Papandrea

Publication date (Print): March 1998

Journal: Prometheus

Publisher: Pluto Journals

Keywords: television audiences, television drama production, television program choice, television program costs, television program quotas

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Abstract

Content

Author and article information

Journal

Journal ID (publisher-id): cpro20

Journal ID (archive): CPRO

Title: Prometheus

Subtitle: Critical Studies in Innovation

Publisher: Pluto Journals

ISSN (Print): 0810-9028

ISSN (Electronic): 1470-1030

Publication date (Print): March 1998

Volume: 16

Issue: 1

Pages: 69-79

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Article

Publisher ID: 8629254 Coden ID: Prometheus, Vol. 16, No. 1, 1998: pp. 69–79

DOI: 10.1080/08109029808629254

SO-VID: e4b6abbd-2feb-4f78-9497-0d3b48b98856

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All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

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Figures: 0, Tables: 0, References: 16, Pages: 11

Notes and References

The periods were 6 February-5 March, 10 July-6 July and 30 October-26 November 1994 and 12 February-11 March and 16 July-12 August 1995.
Data supplied by A.C. Nielsen.
This implies that although the audiences of the two programs differ in size, they have the same demographic characteristics.
Television Business International, TBI Yearbook 95, Television Business International, London, 1995 reports program prices in the range between US$20 000 and US$100 000 ph. The upper price is likely to be associated with special high rating programs. Variety, 2-8 October 1995, p. M30 lists a price of US$16 000 for ‘hour dramas’ and US$9500 for ‘half-hour sitcoms’. Local industry sources suggest a price range between AU$30 000 and AU$60 000 ph for regularly broadcast drama.
Australian Broadcasting Authority, Broadcasting Financial Results: 1993-94, Australian Broadcasting Authority, Sydney, 1995.
J. Sutton and W. Anderson, Television advertising revenue and the supply of advertising time’. Paper presented at die Communications Research Forum, Sydney, 19-20 October 1995.
Most of the Australian drama during the period under review is estimated to have been at the low end of the cost range.
AU$45 000 (middle of the range quoted above) was used as the average cost (i.e. equivalent to AU$15 000 for the Sydney market).
This is the case for most Australian drama programs.
The data include all readily identifiable prime time-drama programs shown for the first time in the Sydney market in the four years to the end of 1995. However, because of the difficulty in identifying all the relevant programs, the list may not be comprehensive.
Program details were supplied by Australian Film Commission and audience data were supplied by A.C. Nielsen.
M. Woods, ‘Overseas sales, quality boosts TV drama costs, Variety, 1-7 May 1995, pp. OZ18-OZ20.
It was only possible to determine the production status of 14 such adult drama series in the period. The number of domestic drama series screened for the first time in the period may have been slightly larger (at most two more series).
W. Phillips, ‘Second thoughts’, Broadcast, 15 July 1994, p. 24.
B.M. Owen and S.S. Wildman, Video Economics, Harvard University Press, Cambridge, Massachusetts, 1992).
F. Papandrea, ‘Television stations compliance with Australian content regulation’, Agenda, 2, 4, 1995, pp. 467–478.

Comments

Comment on this article

[1] The periods were 6 February-5 March, 10 July-6 July and 30 October-26 November 1994 and 12 February-11 March and 16 July-12 August 1995.

[2] Data supplied by A.C. Nielsen.

[3] This implies that although the audiences of the two programs differ in size, they have the same demographic characteristics.

[4] Television Business International, TBI Yearbook 95, Television Business International, London, 1995 reports program prices in the range between US$20 000 and US$100 000 ph. The upper price is likely to be associated with special high rating programs. Variety, 2-8 October 1995, p. M30 lists a price of US$16 000 for ‘hour dramas’ and US$9500 for ‘half-hour sitcoms’. Local industry sources suggest a price range between AU$30 000 and AU$60 000 ph for regularly broadcast drama.

[5] Australian Broadcasting Authority, Broadcasting Financial Results: 1993-94, Australian Broadcasting Authority, Sydney, 1995.

[6] J. Sutton and W. Anderson, Television advertising revenue and the supply of advertising time’. Paper presented at die Communications Research Forum, Sydney, 19-20 October 1995.

[7] Most of the Australian drama during the period under review is estimated to have been at the low end of the cost range.

[8] AU$45 000 (middle of the range quoted above) was used as the average cost (i.e. equivalent to AU$15 000 for the Sydney market).

[9] This is the case for most Australian drama programs.

[10] The data include all readily identifiable prime time-drama programs shown for the first time in the Sydney market in the four years to the end of 1995. However, because of the difficulty in identifying all the relevant programs, the list may not be comprehensive.

[11] Program details were supplied by Australian Film Commission and audience data were supplied by A.C. Nielsen.

[12] M. Woods, ‘Overseas sales, quality boosts TV drama costs, Variety, 1-7 May 1995, pp. OZ18-OZ20.

[13] It was only possible to determine the production status of 14 such adult drama series in the period. The number of domestic drama series screened for the first time in the period may have been slightly larger (at most two more series).

[14] W. Phillips, ‘Second thoughts’, Broadcast, 15 July 1994, p. 24.

[15] B.M. Owen and S.S. Wildman, Video Economics, Harvard University Press, Cambridge, Massachusetts, 1992).

[16] F. Papandrea, ‘Television stations compliance with Australian content regulation’, Agenda, 2, 4, 1995, pp. 467–478.