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Ronald Coase H.. 1937. . ‘The nature of the firm’. . Economica . , Vol. 4((new series)): 386––405. .
For a thorough and readable overview of the variety of contracts involved in business activities, see John A. Kay, foundations of Corporate Success, Oxford University Press, Oxford, 1993.
Oliver Williamson E.. 1975. . Markets and Hierarchies . , New York : : Free Press. . The Economic Institutions of Capitalism
Kenneth Arrow J.. 1962. . “‘Economic welfare and the allocation of resources for invention’. ”. In The Rate and Direction of Inventive Activity . , Princeton , NJ : : National Bureau of Economic Research, Princeton University Press. .
Geoffrey Hodgson M.. 1988. . Economics and Institutions . , p. 174 Oxford : : Polity Press. .
Roger Douglas, Unfinished Business, Random House, Auckland, 1993, chapter 5.
For a study of franchising from the standpoint of the New Institutional Economics, see Anthony W. Dnes, Franchising: A Case Study Approach, Avebury, Aldershot, 1992.
For a detailed discussion of the economics of coordination, see George B. Richardson, Information and Investment, Oxford University Press, Oxford, 1960 (second edition, 1990).
The role of voice as a coordination tool is discussed in Albert O. Hirschman, Exit, Voice and Loyalty, Harvard University Press, Cambridge, MA, 1970.
Such a view of knowledge is epitomised by the work of Paul K. Feyerabend, Against Method: Outline of an Anarchistic Theory of Knowledge, London, New Left Books, London, 1975.
Williamson, 1975, op. cit.