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      COVID-19 humor in Jordanian social media: A socio-semiotic approach

      research-article
      a , , b
      Heliyon
      Elsevier
      Social science, Psychology, COVID-19, Humor, Jordan, Social media, Socio-semiotic approach

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          Abstract

          The Coronavirus has wrapped the whole universe with a mood of fear, depression, anxiety and loss of hope. It has made countries of the world, west and east, rich and poor, advanced and underdeveloped, all engaged in a common task: facing one ‘invisible’ enemy; the pandemic. The consequences are conditions that, the UN states, have not been experienced since the horrific conditions of World War II resulting into heavy toils in the number of victims.

          The normal course of life has now changed. The pressing demand is the adaptation to various new measures including curfews and the restrictions on mass mobility. These conditions managed to alter the long-established rhythm of daily course of life.

          This paper focuses on how Jordanian social media is contributing in overcoming Pandemic anxiety burdens and offering relief. For this purpose, the study undertakes a two-track task. A survey is compiled to elicit social media users' opinions concerning the effect of humor on people's well-being. Participants were given questions on humor and were also asked to give their impressions on a selection of 20 humorous figures attached as a link within the survey. 1274 participants responded. Likert's five-point scale was adapted to analyze the data. Second, the paper examined these twenty selected memes and caricatures extracted from Jordanian social media websites. The study applied Kress and Leeuween's approach of social semiotics. The objective is to identify and analyze specific semiotic patterns in COVID-19 related caricatures and memes in Jordanian social media in order to demonstrate how humor can be used as means of softening the grim mood created by the Pandemic through examining the data from a social-semiotic perspective.

          Abstract

          Social science; Psychology; COVID-19; Humor; Jordan; Social media; Socio-semiotic approach.

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          Most cited references60

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          THE LOGIC OF CONNECTIVE ACTION

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            The Selfish Gene

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              Coping humour, stress, and cognitive appraisals.

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                Author and article information

                Contributors
                Journal
                Heliyon
                Heliyon
                Heliyon
                Elsevier
                2405-8440
                15 December 2020
                December 2020
                15 December 2020
                : 6
                : 12
                : e05696
                Affiliations
                [a ]University of Applied Science, Jordan
                [b ]University of Jordan, Jordan
                Author notes
                []Corresponding author. atalali@ 123456yahoo.com
                Article
                S2405-8440(20)32539-1 e05696
                10.1016/j.heliyon.2020.e05696
                7758524
                33376817
                1a50de54-e6b5-4238-9a07-2a6f25300f26
                © 2020 The Author(s)

                This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

                History
                : 19 June 2020
                : 2 October 2020
                : 7 December 2020
                Categories
                Research Article

                social science,psychology,covid-19,humor,jordan,social media,socio-semiotic approach

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