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      Open data policy, connectivity and portfolio determine brand popularity in e-commerce channel

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      research-article
      Author(s):   1 ,
      Publication date (Electronic preprint):
      Journal: ScienceOpen Preprints
      Publisher: ScienceOpen
      Keywords: Brand popularity, content marketing, predictive model, open data, e-commerce
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            Abstract

            Content

            Author and article information

            Journal
            Title: ScienceOpen Preprints
            Publisher: ScienceOpen
            Publication date (Electronic preprint): 13 February 2023
            Affiliations
            Author notes
            Author information
            https://orcid.org/0000-0002-1982-3686
            Article
            DOI: 10.14293/S2199-1006.1.SOR-.PPHS6IE.v1
            SO-VID: c868f4c7-5243-45c2-8600-5d068739cee1
            License:

            This work has been published open access under Creative Commons Attribution License CC BY 4.0 , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Conditions, terms of use and publishing policy can be found at www.scienceopen.com .

            History
            Date received : 13 February 2023
            Categories

            Data availability: The datasets generated during and/or analysed during the current study are available from the corresponding author on reasonable request.
            ScienceOpen disciplines: Regression analysis,Communication & Media studies
            Keywords: content marketing,open data,predictive model,e-commerce,Brand popularity

            References

            1. Kumar Vikas, Ayodeji Ogunmola Gabriel. E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers. Journal of Retailing and Consumer Services. Vol. 59:2021. Elsevier BV. [Cross Ref]

            2. Kim Moon-Yong, Moon Sangkil, Iacobucci Dawn. The Influence of Global Brand Distribution on Brand Popularity on Social Media. Journal of International Marketing. Vol. 27(4):22–38. 2019. SAGE Publications. [Cross Ref]

            3. Chakraborty Uttam, Bhat Savita. Credibility of online reviews and its impact on brand image. Management Research Review. Vol. 41(1):148–164. 2018. Emerald. [Cross Ref]

            4. Bamm Robert, Helbling Marc, Joukanen Kaisa. Online Branding and the B2B ContextDeveloping Insights on Branding in the B2B Context. p. 163–176. 2018. Emerald Publishing Limited. [Cross Ref]

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