With the integration of more digital services into our daily lives comes an increasedvulnerability to digital attacks. My business proposal is a market expansion for cybersecurityconsultation but extended to the average consumer. This would be done by offering professionaladvice, online meetings, and training on safer digital practice. The best way to stay safe on theinternet is to integrate certain practices such as limiting the amount of personal information youshare.
The analysis of this business proposal will be with a SWOT analysis (strengths,weaknesses, opportunities, threats). I am using SWOT as it helps recognize opportunities in themarket and factors that can affect the business. The strength of this proposal is that since there is no physical product, you can focus onthe service side of the operation. Being digital may attract more customers due to the ease ofaccess and you can easily manage your reputation with a PR team (Tjatoerwidya, 2024). Theweakness would be that there may be a lack of interest as this is a service where you pay to learn,especially so for certain demographics. Opportunities that would help would be if digital attacksbecame more impactful and advanced, which would drive people to be more invested in digitalsafety. A possible threat would be if the internet became a lot safer due to authorities crackingdown and succeeding in improving security My recommendations are to build relationships with professionals within thecybersecurity field in order to build a reputation, which would aid in the marketing campaign(Olkkonen, 2000). This could be done by being courteous and humble to establish good firstimpressions (Gasimova, 2016). This would help with the image and success of the proposal.
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