DISSECTING THE ROLES OF THE MEDIA FOR EFFECTIVE GLOBAL TRANSITION; A FRAMEWORK FOR THE INCLUSION OF THE MEDIA IN DEVELOPMENT

Communication is imperative for the attainment of the much desired global goals and appropriate communication itself, effectively defines the strategies adoptable towards the actualization of the goals. Mass media are the veritable means through which effective communication is achieved, thus, the exclusion of the roles of the media in development leads to the bereavement of functional communication. With the rise in the technological advancement and improvement in media technologies, more persons are reached at less costs and at a relatively affordable time span. Such advancement has also adversely led to the proliferations of dysfunctional platforms where ill information and distorted contents are raised thereby leading to the retardation of the wheels of development. Considering the Sub-Saharan Africa with particular emphasis on Nigeria as the research interest area, this study identifies that a good percentage of the population here are most vulnerable to such misleading platforms and by this, an invaluable reason why development is yet to be attained in these areas of the globe. The study points out emergent terrorism as a key factor that contributes to regional vulnerability, thereby plunging the residents here into untoward agitations, undirected investments, hunger, homelessness and displacement the result of this which is increased poverty. Rhetorically, can the mass media in the face of these mishap be re-utilized again towards the correction of these anomalies? To answer this question, this research herein dissects the roles of the media in response to effective regional transition