Generating Personas for Products on Social Media: A Mixed Method to Analyze Online Users

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Author and article information

Contributors

Shenglan Peng: (View ORCID Profile)

Journal

Title: International Journal of Human–Computer Interaction

Abbreviated Title: International Journal of Human–Computer Interaction

Publisher: Informa UK Limited

ISSN (Print): 1044-7318

ISSN (Electronic): 1532-7590

Publication date Created: August 09 2022

Publication date (Electronic): November 08 2021

Publication date (Print): August 09 2022

Volume: 38

Issue: 13

Pages: 1255-1266

Affiliations

[1 ]School of Design, Hunan University, Changsha, China

[2 ]State Key Laboratory of Advanced Design and Manufacturing for Vehicle Body, Hunan University, Changsha, China

Article

DOI: 10.1080/10447318.2021.1990520

SO-VID: f61302c5-b324-4814-b048-3353c2e7adf7

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