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      Embodied Political Influencers: How U.S. Anti-Abortion Actors Co-Opt Narratives of Marginalization

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          Abstract

          U.S. anti-abortion activists use social media to advocate for their cause. While influencer scholarship has proliferated within media studies, the advent of political influencers remains understudied, despite their ability to influence public opinion. Through 16 interviews with anti-abortion political influencers combined with digital observation, we examine the emergent tactics of “progressive” anti-abortion influencers. We find that these influencers co-opt marginalized communities’ ideological frameworks and experiences of discrimination in an effort to influence public opinion on abortion. We build upon the concept of identity propaganda from Reddi, Kuo, and Kreiss, but crucially reveal the ways in which these influencers mobilize their own experiences of oppression as members of marginalized communities themselves. Thus, we put forth the theoretical concept of embodied political influencers to articulate these influencers’ aim to change political opinion through identifying as members of marginalized groups, calling on their own historical—and at times contemporary—experiences of subjugation to propagate embodied propaganda.

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          Most cited references59

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          Situated Knowledges: The Science Question in Feminism and the Privilege of Partial Perspective

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            Social identity and intergroup behaviour

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              Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research

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                Author and article information

                Contributors
                Journal
                Social Media + Society
                Social Media + Society
                SAGE Publications
                2056-3051
                2056-3051
                April 2024
                April 18 2024
                April 2024
                : 10
                : 2
                Affiliations
                [1 ]The University of Texas at Austin, USA
                Article
                10.1177/20563051241245401
                c91e9dae-cf6b-4676-a980-f99cb90873ee
                © 2024

                https://creativecommons.org/licenses/by/4.0/

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