The rejection of brand hegemony

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Journal

Title: Journal of Business Research

Abbreviated Title: Journal of Business Research

Publisher: Elsevier BV

ISSN (Print): 01482963

Publication date Created: February 2009

Publication date (Print): February 2009

Volume: 62

Issue: 2

Pages: 218-230

Article

DOI: 10.1016/j.jbusres.2008.01.029

SO-VID: bf8ac0c8-830c-4a54-af83-5fba4679d4d0

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http://www.elsevier.com/tdm/userlicense/1.0/

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