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      The rejection of brand hegemony

      ,
      Journal of Business Research
      Elsevier BV

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          Journal
          Journal of Business Research
          Journal of Business Research
          Elsevier BV
          01482963
          February 2009
          February 2009
          : 62
          : 2
          : 218-230
          Article
          10.1016/j.jbusres.2008.01.029
          bf8ac0c8-830c-4a54-af83-5fba4679d4d0
          © 2009

          http://www.elsevier.com/tdm/userlicense/1.0/

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