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      Your Morals Depend on Language

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          Abstract

          Should you sacrifice one man to save five? Whatever your answer, it should not depend on whether you were asked the question in your native language or a foreign tongue so long as you understood the problem. And yet here we report evidence that people using a foreign language make substantially more utilitarian decisions when faced with such moral dilemmas. We argue that this stems from the reduced emotional response elicited by the foreign language, consequently reducing the impact of intuitive emotional concerns. In general, we suggest that the increased psychological distance of using a foreign language induces utilitarianism. This shows that moral judgments can be heavily affected by an orthogonal property to moral principles, and importantly, one that is relevant to hundreds of millions of individuals on a daily basis.

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          Spontaneous giving and calculated greed.

          Cooperation is central to human social behaviour. However, choosing to cooperate requires individuals to incur a personal cost to benefit others. Here we explore the cognitive basis of cooperative decision-making in humans using a dual-process framework. We ask whether people are predisposed towards selfishness, behaving cooperatively only through active self-control; or whether they are intuitively cooperative, with reflection and prospective reasoning favouring 'rational' self-interest. To investigate this issue, we perform ten studies using economic games. We find that across a range of experimental designs, subjects who reach their decisions more quickly are more cooperative. Furthermore, forcing subjects to decide quickly increases contributions, whereas instructing them to reflect and forcing them to decide slowly decreases contributions. Finally, an induction that primes subjects to trust their intuitions increases contributions compared with an induction that promotes greater reflection. To explain these results, we propose that cooperation is intuitive because cooperative heuristics are developed in daily life where cooperation is typically advantageous. We then validate predictions generated by this proposed mechanism. Our results provide convergent evidence that intuition supports cooperation in social dilemmas, and that reflection can undermine these cooperative impulses.
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            Cognitive load selectively interferes with utilitarian moral judgment.

            Traditional theories of moral development emphasize the role of controlled cognition in mature moral judgment, while a more recent trend emphasizes intuitive and emotional processes. Here we test a dual-process theory synthesizing these perspectives. More specifically, our theory associates utilitarian moral judgment (approving of harmful actions that maximize good consequences) with controlled cognitive processes and associates non-utilitarian moral judgment with automatic emotional responses. Consistent with this theory, we find that a cognitive load manipulation selectively interferes with utilitarian judgment. This interference effect provides direct evidence for the influence of controlled cognitive processes in moral judgment, and utilitarian moral judgment more specifically.
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              The psychology of transcending the here and now.

              People directly experience only themselves here and now but often consider, evaluate, and plan situations that are removed in time or space, that pertain to others' experiences, and that are hypothetical rather than real. People thus transcend the present and mentally traverse temporal distance, spatial distance, social distance, and hypotheticality. We argue that this is made possible by the human capacity for abstract processing of information. We review research showing that there is considerable similarity in the way people mentally traverse different distances, that the process of abstraction underlies traversing different distances, and that this process guides the way people predict, evaluate, and plan near and distant situations.
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                Author and article information

                Contributors
                Role: Editor
                Journal
                PLoS One
                PLoS ONE
                plos
                plosone
                PLoS ONE
                Public Library of Science (San Francisco, USA )
                1932-6203
                2014
                23 April 2014
                : 9
                : 4
                : e94842
                Affiliations
                [1 ]Center of Brain and Cognition, CBC, Universitat Pompeu Fabra, Barcelona, Spain
                [2 ]Institució Catalana de Recerca i Estudis Avançats (ICREA), Barcelona, Spain
                [3 ]Department of Psychology, University of Chicago, Chicago, Illinois, United States of America
                [4 ]Departament de Psicologia Bàsica, Evolutiva i de l’Educació, Universitat Autònoma de Barcelona, Barcelona, Spain
                [5 ]Department of Economics, Universitat Pompeu Fabra, Barcelona, Spain
                [6 ]Department of Human Development and Family Studies, University of Connecticut, Storrs, Connecticut, United States of America
                University of Buenos Aires, Argentina
                Author notes

                Competing Interests: The authors have declared that no competing interests exist.

                Conceived and designed the experiments: AC AF SH JA BK. Performed the experiments: AF SH MA JH. Analyzed the data: AC AF SH MA JA JH BK. Contributed reagents/materials/analysis tools: AC AF SH MA JA JH BK. Wrote the paper: AC AF SH JA BK.

                Article
                PONE-D-13-51865
                10.1371/journal.pone.0094842
                3997430
                24760073
                b7460cd7-bd8e-4a99-9667-37b9f0f9287b
                Copyright @ 2014

                This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

                History
                : 11 December 2013
                : 4 March 2014
                Page count
                Pages: 7
                Funding
                This research was partially supported by grants from the Spanish Government (PSI2011-23033, CONSOLIDER-INGENIO2010 CSD2007-00048, ECO2011-25295, and ECO2010-09555-E), from the Catalan Government (SGR 2009-1521), from the 7th Framework Programme (AThEME 613465), the University of Chicago’s Wisdom Research Project and the John Templeton Foundation, a National Science Foundation grant BCS-0849034, and *Language Learning*’s Small Grants Research Program. Alice Foucart was supported by a post-doctoral fellowship from the Catalan Government (Beatriu de Pinos). The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
                Categories
                Research Article
                Biology and Life Sciences
                Neuroscience
                Cognitive Science
                Cognition
                Decision Making
                Cognitive Psychology
                Cognitive Neuroscience
                Psychology
                Behavior
                Emotions
                Social Psychology
                Social Sciences
                Linguistics
                Languages
                Natural Language
                Sociology
                Communications

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                Uncategorized

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