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      The analysis of collective mindsets: introducing a new method of institutional analysis in comparative research

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          Abstract

          This article presents a specific qualitative method - the Collective Mindset Analysis (CMA) - that is applicable within the frame of institutional analysis to map the cognitive and normative institutions at work. The purpose of this paper is to introduce and discuss the method and its methodology as well. The paper will elaborate on how the method is applied to international research and will provide concrete examples drawn from a bigger research project on economic elites in eleven countries. It will demonstrate the steps of interpretation of interview material from this project with the help of CMA, using concrete text sequences. The sequences have been extracted from interviews with Brazilian top managers that were conducted in the context of an international research project. The paper will show, how an institutional approach, that is relying on the sociology of knowledge, can be supported by a method, that helps to reconstruct the cognitive and normative rules in a given culture and to analyze, how these rules are translated in action orientations to solve culturally significant problems. Thus, the method can be a remedy for the shortcomings of institutional analysis in mapping and comparing the knowledge stocks in different cultures and a new tool in international comparative research.

          Translated abstract

          O artigo tem como objetivo apresentar um método específico de analise qualitativa - Collective Mindset Analysis (CMA) - aplicado na análise e mapeamento de instituições cognitivas e normativas, dentro de uma abordagem institucional. Tanto o método quanto sua metodologia serão introduzidos e discutidos ao longo deste trabalho. Apresenta-se como o CMA pode ser aplicado em pesquisa internacional comparada, apoiando-se em casos concretos (entrevistas com executivos brasileiros) e tendo como pano de fundo uma pesquisa sobre elites econômicas realizada em 11 países. A análise demonstra como a abordagem institucional, apoiada na perspectiva teórica da sociologia do conhecimento, pode ser sustentada por um método, o qual contribui para a reconstrução das regras cognitivas e normativas de interpretação e ação em uma determinada cultura, assim como para a análise de como essas regras se traduzem na orientação da ação desses atores, empregada na solução de problemas culturamente significativos. Esse método pode ser, portanto, uma solução para as lacunas existentes em se tratando de análises institucionais empregadas no mapeamento e na comparação do conhecimento formado e acumulado em diferentes culturas, além de ser uma nova ferramenta para pesquisas de investigação comparativa internacional.

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          The Discovery of Grounded Theory

          <p>Most writing on sociological method has been concerned with how accurate facts can be obtained and how theory can thereby be more rigorously tested. In The Discovery of Grounded Theory, Barney Glaser and Anselm Strauss address the equally Important enterprise of how the discovery of theory from data--systematically obtained and analyzed in social research--can be furthered. The discovery of theory from data--grounded theory--is a major task confronting sociology, for such a theory fits empirical situations, and is understandable to sociologists and laymen alike. Most important, it provides relevant predictions, explanations, interpretations, and applications.</p><p>In Part I of the book, Generation Theory by Comparative Analysis, the authors present a strategy whereby sociologists can facilitate the discovery of grounded theory, both substantive and formal. This strategy involves the systematic choice and study of several comparison groups. In Part II, The Flexible Use of Data, the generation of theory from qualitative, especially documentary, and quantitative data Is considered. In Part III, Implications of Grounded Theory, Glaser and Strauss examine the credibility of grounded theory.</p><p>The Discovery of Grounded Theory is directed toward improving social scientists' capacity for generating theory that will be relevant to their research. While aimed primarily at sociologists, it will be useful to anyone Interested In studying social phenomena--political, educational, economic, industrial-- especially If their studies are based on qualitative data.</p></p>
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            The Diversity of Modern Capitalism

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              Institutions and organizations

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                Author and article information

                Contributors
                Role: ND
                Role: ND
                Role: ND
                Journal
                rsocp
                Revista de Sociologia e Política
                Rev. Sociol. Polit.
                Universidade Federal do Paraná (Curitiba )
                1678-9873
                December 2014
                : 22
                : 52
                : 7-25
                Affiliations
                [1 ] Universität Heidelberg Germany
                Article
                S0104-44782014000400002
                10.1590/1678-987314225202
                b5c54f32-853c-47d0-87fe-e4e8dde2cada

                http://creativecommons.org/licenses/by/4.0/

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                SciELO Brazil

                Self URI (journal page): http://www.scielo.br/scielo.php?script=sci_serial&pid=0104-4478&lng=en
                Categories
                POLITICAL SCIENCE
                SOCIOLOGY

                Sociology,Political science
                qualitative methods,interpretation pattern,qualitative social research,analysis of collective mindsets,institutional analysis,método qualitativo,padrão interpretativo,pesquisa social qualitativa,análises de collective mindsets,análise institucional

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