Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

Pace, Stefano; Tiu Wright, Len; Cova, Bernard

doi:10.1108/03090560610681023

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Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

Author(s): Bernard Cova , Stefano Pace

Editor(s): Len Tiu Wright

Publication date Created: September 2006

Publication date (Print): September 2006

Journal: European Journal of Marketing

Publisher: Emerald

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Most cited references 29

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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier (1998)

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Brand Community

Albert Muniz, Thomas O'Guinn (2001)

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Whence Consumer Loyalty?

Richard Oliver (1999)

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Author and article information

Journal

Title: European Journal of Marketing

Abbreviated Title: European Journal of Marketing

Publisher: Emerald

ISSN (Print): 0309-0566

Publication date Created: September 2006

Publication date (Print): September 2006

Volume: 40

Issue: 9/10

Pages: 1087-1105

Article

DOI: 10.1108/03090560610681023

SO-VID: a6070ebd-eb08-4ede-a97c-2d1004e381ad

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http://www.emeraldinsight.com/page/tdm

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