Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: February 1990

Publication date (Print): February 1990

Volume: 27

Issue: 1

Page: 24

Article

DOI: 10.2307/3172548

SO-VID: 9104c9f6-1c5a-4d54-ad7b-27da81ab79f8

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