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      Putting the network in network interventions

      Proceedings of the National Academy of Sciences
      Proceedings of the National Academy of Sciences

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          Social network thresholds in the diffusion of innovations

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            Social network targeting to maximise population behaviour change: a cluster randomised controlled trial.

            Information and behaviour can spread through interpersonal ties. By targeting influential individuals, health interventions that harness the distributive properties of social networks could be made more effective and efficient than those that do not. Our aim was to assess which targeting methods produce the greatest cascades or spillover effects and hence maximise population-level behaviour change.
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              Accelerating the Diffusion of Innovations Using Opinion Leaders

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                Author and article information

                Journal
                Proceedings of the National Academy of Sciences
                Proc Natl Acad Sci USA
                Proceedings of the National Academy of Sciences
                0027-8424
                1091-6490
                September 05 2017
                September 05 2017
                September 05 2017
                August 29 2017
                : 114
                : 36
                : 9500-9501
                Article
                10.1073/pnas.1712473114
                5594703
                28851836
                8d1e03b6-7d96-4cab-a11a-30edb8aaf9b0
                © 2017

                Free to read

                http://www.pnas.org/site/misc/userlicense.xhtml

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