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      An exploratory study identifying where local government public health decision makers source their evidence for policy : M. Stoneham and J. Dodds

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      Health Promotion Journal of Australia
      CSIRO Publishing

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          Is Open Access

          SUPPORT Tools for evidence-informed health Policymaking (STP) 1: What is evidence-informed policymaking?

          This article is part of a series written for people responsible for making decisions about health policies and programmes and for those who support these decision makers. In this article, we discuss the following three questions: What is evidence? What is the role of research evidence in informing health policy decisions? What is evidence-informed policymaking? Evidence-informed health policymaking is an approach to policy decisions that aims to ensure that decision making is well-informed by the best available research evidence. It is characterised by the systematic and transparent access to, and appraisal of, evidence as an input into the policymaking process. The overall process of policymaking is not assumed to be systematic and transparent. However, within the overall process of policymaking, systematic processes are used to ensure that relevant research is identified, appraised and used appropriately. These processes are transparent in order to ensure that others can examine what research evidence was used to inform policy decisions, as well as the judgements made about the evidence and its implications. Evidence-informed policymaking helps policymakers gain an understanding of these processes.
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            Media and Agenda Setting: Effects on the Public, Interest Group Leaders, Policy Makers, and Policy

            Using an experimental design built around a single media event, the authors explored the impact of the media upon the general public, policy makers, interest group leaders, and public policy. The results suggested that the media influenced views about issue importance among the general public and government policy makers. The study suggests, however, that it was not this change in public opinion which led to subsequent policy changes. Instead, policy change resulted from collaboration between journalists and government staff members.
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              Media advocacy: a strategy for advancing policy and promoting health.

              The purpose of media advocacy is to promote public health goals by using the media to strategically apply pressure for policy change. It provides a framework for moving the public health discussion from a primary focus on the health behavior of individuals to the behavior of the policymakers whose decisions structure the environment in which people act. It addresses the power gap rather than just the information gap. Media advocacy focuses on public policy rather than personal behavior. This article uses two case studies to illustrate key aspects of media advocacy. The first is a 5-year statewide violence prevention initiative for young people in California. The second focuses on the activities of a mothers' group working to improve public housing. The "new public health," with its focus on participation, policy development, and political processes, could benefit from incorporating media advocacy.
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                Author and article information

                Journal
                Health Promotion Journal of Australia
                Health Promot J Austr
                CSIRO Publishing
                10361073
                August 2014
                August 09 2014
                : 25
                : 2
                : 139-142
                Article
                10.1071/HE14012
                25200469
                79640047-6464-498e-97fc-05eb13099793
                © 2014

                http://doi.wiley.com/10.1002/tdm_license_1.1

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