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      Behavioral Norms: Variants and Their Identification

      1 , 1
      Social and Personality Psychology Compass
      Wiley

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          Abstract

          Behavioral norms influence human interaction in virtually every situation, yet the study of norms in the behavioral sciences lags relative to their real‐world power and significance. We describe basic distinctions in norms emerging in the behavioral and social sciences – in particular, how norms may be descriptive (i.e,, what people commonly do) versus injunctive (i.e,, what people should do), and social (i.e,, beliefs about what other people think one should do) versus moral (i.e,, what one privately thinks one should do). We further describe empirical methods that researchers can use to examine whether any particular behavior is inspired by norms and which variant might be responsible. We end by describing emerging findings and questions in recent work on norms. Thus, the purpose of this review is to attempt to organize scholarship about norms for social and personality psychology, in the hope that it may foster empirical investigation of norm‐driven behavior and thus build connections to other behavioral sciences.

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          Most cited references104

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          The theory of planned behavior

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          Organizational Behavior and Human Decision Processes, 50(2), 179-211
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            Normative Influences on Altruism

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              A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

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                Author and article information

                Journal
                Social and Personality Psychology Compass
                Social & Personality Psych
                Wiley
                1751-9004
                1751-9004
                December 2014
                December 07 2014
                December 2014
                : 8
                : 12
                : 721-738
                Affiliations
                [1 ] Cornell University
                Article
                10.1111/spc3.12146
                6a39264f-6e5c-43a9-a974-78d5f8c76494
                © 2014

                http://onlinelibrary.wiley.com/termsAndConditions#vor

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