How to Design a Service

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Journal

Title: European Journal of Marketing

Abbreviated Title: European Journal of Marketing

Publisher: Emerald

ISSN (Print): 0309-0566

Publication date Created: January 1982

Publication date (Print): January 1982

Volume: 16

Issue: 1

Pages: 49-63

Article

DOI: 10.1108/EUM0000000004799

SO-VID: 34356626-fa30-44e5-a8a6-63bb15a4f1d0

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